At CwtchBakes, we don’t just make cakes — we make comfort, connection, and a little home in every bite. And if you’ve ever wondered about the word “Cwtch” in our name, you’re not alone. It’s a word that doesn’t quite translate — because it doesn’t just describe something, it feels like something.
So let’s unwrap the meaning of cwtch — and why it’s so much more than a hug.
What Cwtch Really Means
Pronounced kutch, this beautiful Welsh word is often described as a mix between “hug” and “cuddle” — but that’s just the start.
A cwtch isn’t just physical affection. It’s emotional warmth. It’s safety. It’s that sense of being wrapped in love, protected from the world for a moment. It’s the comfort of a blanket, the warmth of a kitchen, the arms of someone who makes everything feel okay.
In short, cwtch is a feeling. And it’s deeply, uniquely Welsh.
Cwtch Is Home
In Welsh culture, to give someone a cwtch is to give them more than a squeeze — it’s to share closeness and care. It’s that same feeling you get when you walk into your grandmother’s house and smell something baking, when you’re offered a cup of tea and a chair without asking. When someone remembers your favourite biscuit.
That’s the spirit we try to capture at CwtchBakes.
Why Cwtch Is in Everything We Bake
We chose CwtchBakes because it perfectly describes what we want every cake, cookie, and treat to do: bring comfort and joy, the way only food made with love can.
Every batch we make is hand-prepared with care and connection. Whether it’s a warm Welsh Cake fresh from the griddle or a gift box sent to someone far from home, our bakes are about more than flavour — they’re about feeling.
Because when you bite into something that tastes like home, like childhood, or like someone’s thinking of you… that’s a cwtch.
Sharing the Cwtch
Whether you’re sending a treat to a friend, surprising a loved one, or simply buying a little pick-me-up for yourself, we want our bakes to feel like a hug in a box. That’s why every package is wrapped with care and every ingredient chosen with love.
Because the world could always use a little more kindness. A little more warmth. A little more cwtch.
From our kitchen to yours — thank you for being part of the CwtchBakes story.
And remember: it’s not just baking. It’s a cwtch.